Why is it not recommended to start a follow

Writing follow-up emails is a routine operation for foreign trade people, and it is also common for the other party not to reply. But in the second or third follow-up email, have you used the following short sentence as the beginning of the email?

I suggest you read the short sentence carefully first, and try to understand it from the perspective of the recipient:

  • I just left you a voicemail as a follow up to my message yesterday.
  • I have been trying to reach you.
  • I just wanted to make sure you got this email (copied below) from earlier and didn’t miss out.
  • Hope you got my second voicemail.
  • It’s been challenging to reach you.
  • I’m sure you have lots going on. I have not heard back from you …

Did you notice that these phrases all have one thing in common: they are attempts to make the other person feel guilty and put pressure on them to respond.

01
Does Guilt Inducing Work in Sales?

  • Less than 1% of sales calls are returned and less than 24% of sales emails are opened, indicating that buyers feel no guilt for ignoring follow-up from salespeople.
  • Guilt will not sway someone who has no obligation to you. The only appropriate time to stir up guilt is when someone has promised to do something and has not followed through.
  • Using guilt too early and too much in your development emails and voicemails is very dangerous and can easily lead to irreversible mistakes.
  • Does guilt make some buyers uncomfortable? Possibly; but does guilt make buyers more likely to respond to you? Usually not, and guilt can turn into sadness, frustration, or anger.

02
When do you use I haven’t heard from you?

As outlined above, using “I haven’t heard Chinese Overseas Africa Number Data from you” in an email or voicemail is generally rude and is likely to make the recipient feel guilty, rather than having the effect of getting them to respond to you.

When you want to write a polite and gentle note to a potential client, you should first wait five to ten business days.

Doing this will show that you understand they’re busy, give them plenty of time to respond on their own (which is better than you having to remind them), and prevent you from looking desperate.

When you’ve waited the appropriate amount of time and are ready to reach out again, I suggest you try these alternatives instead of starting with “I haven’t heard from you.”

03
Haven’t Heard from You alternative phrase

Wanted to resurface this email …

Following up to make sure this email didn’t get buried.

I know your inbox is a busy place. I wanted to reach out in case my original message got lost.

Bumping this up in your inbox …

I know how busy you are, I hope Belize Phone Number List it’s alright I’m moving this conversation to the top of your inbox.

Please don’t feel guilty for not responding, I know how busy you are!

Usually when I don’t hear back from someone, it means you’re just not interested in what I’m offering right now — and that’s O.K. …

I know your busy, I’ll follow up in a few months to see if this is more of a priority for you.

I’m sure your inbox is crazy. Would it be better if I gave you a call?

Since this is time-sensitive, I thought I’d reach out again.

04
some advices

If eliciting guilt doesn’t increase response rates, then what will? The answer is building a relationship. Only by building a relationship first, then when buyers miss your emails, they may actually feel guilty.

Here are a few tips on how to build relationships during the customer acquisition phase:

  • Just
    as buyers research suppliers, salespeople can and should research their potential customers.
  • Change your goals
    Salespeople should send cold emails with the goal of building a relationship, not selling their product.
  • Provide value before you ask for anything
    Once you find a way for potential customers to feel valued, they will be more willing to do something for you.

Finally, I often say at RedBrick that the goal of a development letter is not to close a sale, but to start a conversation. But if the conversation has already started, you still need to have reasonable expectations for this “conversation” and don’t rush it.

So, instead of expecting a prospect to say: You might be able to help me, let’s talk, a more reasonable expectation would be something closer to: I’d like to get to know you.

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