Today I will show you our cycle of works on SEO promotion of online stores. The plan presents only those works that are performed by the SEO specialist of “Taktika”. Let me remind you that we work with online stores according to a comprehensive strategy. Therefore, other works are carri out on the site in parallel (for example, improving usability).
All volumes of work are calculated by the project manager based on the project budget. The SEO specialist sets priorities for each item based on the calculation of “labor costs / efficiency”.
1st month
Compilation of the primary semantic core on non-template pages (main, sections, subsections, etc.). Evaluation of the demand model for goods.
Technical requirements for a copywriter for main pages and product pages. If the budget for texts is very limited, then we definitely start with the highest priority pages.
Search audit.
Creating optimized content for:
non-template pages (main, sections, subsections, etc.);
Product Pages:
Building a Simple Starter Template.Drawing up a technical specification for a programmer and content designer to make all changes after the audit. The technical specification must include the 3 most priority points for Ebay Data implementation.Compiling a list of the most requested categories and subcategories of the catalog to determine the vector of expansion of the semantic core and to carry out work to improve the online store.
Checking the technical and content changes made for compliance with the technical specifications. Checking the written texts.
Work with link mass (if there are previously purchased links). Removing unindexed links and links from spammed donors.
Work to speed up indexing/reindexing of the online store by search engines.
2nd month
Additional search audit. Identification of remaining or newly appeared errors in the online store.
Conducting post-click analysis to identify priority keyword types and entry page types. Conducted with traffic from 1000 visitors from search engines per month. Example of PCA output in SEO: priority pages are product cards, non-priority pages are “brand” pages; priority keywords contain the words “buy”, “price”, it is better not to use phrases with the words “Moscow” and “store”.
Page optimization (based on priorities in PCA):
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- Collection of semantic core for non-template pages. Compilation of content Ghana Phone Number List for title, h1, meta description tags. Technical specifications for texts;
- Evaluation of demand for products from TOP categories. Creation of individual templates for title, h1, meta description for product categories. Technical specifications for text content of products;
- Estimation of demand for key phrases for which there are no pages. Technical requirements for creating a new type of page (for example. A page for a specific filter or a new category in the catalog). Optimization (template or “manual”). Technical requirements for texts.
- Checking the technical and content changes made for compliance with the technical specifications. Checking the quality of the written texts.
