Rules for using guerrilla marketing When using guerrilla marketing on the Internet, there are a few rules to follow:
- Actively use popular news and the latest trends among the audience. Matching content with current events often has a positive effect.
- Form content based primarily on the real job function email list interests of the target audience. It is necessary to consider how useful and informative the content of the advertising material can be.
- Promote the offer carefully during active communication on forums or social networks. Make sure that users do not guess about the presence of hidden advertising
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The most illustrative examples of this category are:
- Promotion with the help of famous bloggers. A great option is girls on Instagram with an audience of many thousands or millions. If you cooperate with many such bloggers, you will get a good result.
- Posting a viral video that simulates being filmed with a hidden camera.
- Promotion with photos. There are many options here. The main thing is to create truly relevant photo content and distribute it through all possible channels.
- Communication on thematic forums on relevant topics.
- Writing reviews on behalf of real users.
- Communication through comments in social network groups.
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
- Technical condition of the site.
- SEO.
- Collection of site semantics.
- Creating useful content.
- Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
More Ideas for Guerrilla Marketing Online
- Maintaining groups and accounts. The easiest way to promote online is to create a
- Automatic registration for regular services. A very effective method of hidden advertising that few people use: “Alexey the last few days have been busy good afternoon! A year ago you ordered a cake from us for your daughter’s birthday. Should I place an order this year?” or “You bought fish food from us, and according to our calculations, this amount will last for about another week. What day should we deliver a new package to you?”
Examples of successful guerrilla marketing campaigns
- Tinder: Parties with Subscribers
Tinder built its audience very gracefully. First, the creators convinced friends to download the app and start using it. It was a sure bet, an irresistible offer.
- Ice Bucket Challenge and #nomakeupselfie : Challenge yourself
The ice bucket campaign was the first of its kind. It not only captivated millions of people around the world, but also raised a lot of money for charity.
What is the secret of popularity? The creators calling List understood how to raise excitement and took into account the basic rules:
And the #nomakeupselfie tag (selfie without makeup
achieved two goals at once. First, beautiful girls got a good opportunity to take a break from makeup. Second, all other women demonstrated that