Compare which way of writing a letter will be more effective:
- a colorful HTML template with an attractive CTA button and other elements that increase engagement. This format is usually more popular with impulse products;
- a plain text email that looks like it was written by a regular person. For B2B! complex products! serious publications! this format sometimes works better.
Dispatch time
Find out at what time your audience rcs data opens emails more often and clicks on links more willingly. Traditionally! it is consider! that the highest rate of opening emails is on W!nesday! and clicks are on Sundays. But this also ne!s to be check! specifically with your mailing list.
Visual component of letters
Graphic elements penetrate the mind example of a call to action in email marketing faster than text. This has long been proven. Try using in test letters:
- “gifs”;
- infographics;
- attractive images;
- labels on product photos: “Bestseller”! “Sales Leader”! and others;
- small video inserts.
Some of this will definitely give more clicks! transitions to the site and sales! but you ne! to conduct tests. Without analytics! you won’t know.
Tone of address
Testing will show how best to address bgb directory your subscribers. Some audiences respond better to “you”! others to “you”. Try humor! business style! informal tone.
Request
Offer users to leave a review! repost or fill out a short form! monitor the reaction. This will help in the future not to force the audience to do something that irritates them. And therefore! it will protect you from possible emails ending up in Spam.