We conducted a comprehensive analysis of the categories and developed recommendations for expanding the structure. Expanding the structure is important for several reasons:
- Coverage of more search queries , which leads to an increase in organic traffic;
- Convenience for users thanks to simplified navigation and quick access to the desired products;
- Better ranking in search engines – a clear structure helps bots index the site more effectively.
This allowed us to cover a wider range of queries important to the target audience
including both high-frequency and list to data niche ones. Thanks to this, the site began to better meet the real needs of users.
In addition, we identified keywords for internal search, which helped improve the functionality of the site’s search engine and make navigation even more convenient:
Example of internal site search
Internal search is no less important strategies to improve the positioning of your brand than external search. It directly affects the ease of navigation, conversion and retention of users, helping them find the products or information they need faster.
Analyzing internal queries also provides valuable insights for improving the site structure.
The partner not only implemented our recommendations, but also actively initiated research into new niche queries, which allowed us to respond to user needs as accurately as possible.
Content optimization
In order for the site to become a source bgb directory of useful information for the target audience, its content needed to not only be updated, but also adapted to the real needs of the military, mobilized personnel and their loved ones.
Our partner clearly defined the tone of brand communication, and we implemented this task through content transformation. Each page, text and title spoke in a language understandable to users of Ukrarmor products.