For example, your listening history will be used to recommend playlists. TV shows and movies that might appeal to you are listed based on what you’ve watched before. Prioritize Your Prospects Not every customer lead is a good one. Differentiating between solid leads and questionable leads ensures you’re spending your marketing dollars on good leads rather than ones that won’t go anywhere. Focusing on reliable leads can strengthen your relationship with your customers and help you guide them through the buying journey in an organic way. For example, organizations can use predictive analytics to classify potential customers into hot leads and cold leads.
The company can then make
A stronger pitch to hot leads via free trial opportunities or demos over the phone. At the same time they can maintain brand awareness among lukewarm prospects by sending New Zealand Phone Number List occasional emails or content that pushes prospects into popular categories. Anticipating waves of consumer demand A fuzzy crown on London Underground is buying unsold stock. When your customers don’t want what you have to offer you lose money on the merchandise in your store or warehouse. Predictive analytics makes it easier to identify top-selling products and ensure buyers have them in stock.
Likewise you can increase your
Marketing activity during periods of anticipated purchase and decrease your marketing activity when your audience is less likely to buy. Predicting consumer purchasing patterns isn’t just beneficial to retailers. It also applies to service-oriented companies, especially subscription-based organizations that experience Canada Phone Number customer churn. Let’s say you see signs that a customer may end their subscription soon. In this case you can take proactive actions to keep them engaged with the help of predictive analytics. Incorporate Predictive Analytics to Improve Your Marketing ROI Predictive analytics makes attracting and retaining a solid customer base more manageable.
