Creating a good email marketing campaign is an extensive process that can vary greatly depending on the type of business or company you have and the tools you use. However, there are three general principles that apply to both multinationals and single-person ventures. These are:
Define objectives and audience
When developing a mailing campaign for our client, the first thing we did was define a clear and achievable goal . While this was generally intended to generate more sales, we also determined other, more specific objectives. asia mobile number list The strategy to be developed would largely depend on these objectives . These are:
- The type of email to send.
- The frequency of diffusion.
- The content and tone of the message.
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Database segmentation .
With our client, the “micro” objectives were to collect up-to-date customer data that would help organize their database. Other objectives could have been to increase brand awareness or promote certain products . However, at the time, what their business needed (in our opinion) wasn’t that.
To determine the objective of your email campaign, it’s often helpful to ask yourself what your business needs, something you can achieve by sending emails. Within a certain timeframe , of course. When establishing these questions, you should also establish a range of results that indicate whether the campaign was successful or not. taiwan lead That is, to what extent it met its objective.
The second step that every email marketing how to make a successful mailing campaign? campaign designed from scratch must take into account is audience segmentation . As you already know, this is done based on the data that users voluntarily provide. This data varies depending on the desired objective and the proposal offered in the email. The only piece of information that must be included is the email address .