Creating an Instagram account is only a small part of the complex and painstaking work of promoting your brand on the social network. For good coverage and high engagement, you need to work on content, communicate with subscribers and attract a new audience. How to do this? We have compiled a selection of 20 useful tips for you that will help your account be aimed specifically at your audience.
Interesting and funny fact:
The most popular post on Instagram was a photo of an telegram data ordinary chicken egg. In 9 days, the post broke the social network’s records, overtaking a photo of Kylie Jenner’s daughter. As it turned out, the post with the egg was an advertisement for psychological help for people with mental disorders. At the moment, the photo has gained more than 54 million likes, which is, to put it mildly, an astonishing reach.
Let’s say right away that the tips will be useful for those who are familiar with Instagram for business. If you are just starting your exploration of the social network or have not yet created an account, then it is better to start with a simple guide.
Instagram has a daily audience of over 500 million people. Let’s talk about how to attract users to your account.
Add links to “Current”
Or as this section is also called – “eternal stories”. The story that you post in your profile is visible for only 24 hours. And the story how to increase instagram post engagement: 20 simple tips in the “current” – until you decide to delete it. So do not neglect this opportunity! And those whose account has more than 10,000 subscribers can add links to the “current”. We recommend offering to go to the section of the site/product/app/etc. that you write about in the “Current”. Make sure that the information in the story matches the link you give in it. The more interesting things you offer your audience, the more willingly they will go to sites and sections.
The company suggested listening to the podcast in Aktualny, giving a link to the recording itself in Stories
Communicate
Communication on social networks is very important! Subscribers love it when you can see real people behind the company’s face, ready to answer country list comments and questions. We recommend leaving comments under the posts of opinion leaders (preferably in your field) – this way, subscribers of a popular Instagrammer will visit your page.
Don’t ignore questions in direct messages and comments under your posts. The more likes and opinions – the greater the reach of the publication that Instagram will show to the audience.
Share your emotions
Continuing the idea that live communication is always pleasant and interesting, do not hesitate to share the opinions of your subscribers in Stories and posts. To see who and where mentioned you – just click on the notification that appears in your account. You can share the stories of your subscribers, add gifs, text, answers to questions and words of gratitude to them. And subscribers, in turn, will be pleased to participate in the life of their favorite brand.