Body of the message . It’s of little use to get all your messages opened if they don’t generate conversions . It’s the body text’s job to get them. Of course, the content depends greatly on the offer. However, it should always provide some relevant information for the user, clear, concise, and as personalized as possible. Additionally, the centerpiece of your marketing strategy (for example, a discount coupon with a call to action) should middle east mobile number list appear at the top of the email. This is in case readers Images and design .
The use of images is highly recommended
However, they should not exceed 60% of the content . Keep in mind that email managers can block images or slow down email downloads, especially on mobile devices, if they are too large. Regarding design , it’s important that it be responsive and reflect your brand identity . Content layout is also important: use capital letters, bold, and underlining to highlight the elements most relevant to your message.
Call to action
All email marketing campaigns should have at least one call to action ( CTA ) that aligns with the stated objective. The CTA should prompt the recipient to take the desired action, so it should be easy to identify . A good strategy, therefore, is to include it in the form of a button. This practice can increase your conversions by up to 28% , according to Campaign Monitor . Furthermore, it’s also recommended that, whenever possible, your customers have several options to choose from. By not feeling pressured, they’ll be more likely taiwan lead to maintain a favorable disposition toward your proposal.
Footer and header
These sections are typically used to include if you’re running a simple mical blog information about the company or business’s social media accounts , or unsubscribe buttons . Both are extremely important. Social media accounts provide you with new channels to reach your customers and maintain your brand’s presence . The “unsubscribe” button is a valuable contact base because every good email marketing campaign is built on a quality database . A valuable contact base includes users who are genuinely interested in the offer.