We created compelling and relevant ads for advertising, covering various aspects of the cryptocurrency topic and audience segments.
To maximize subscriber engagement, we used a variety of formats
- Regular ads – classic ad copy dataset for wide reach with an emphasis on the benefits of cryptocurrencies and educational opportunities;
- Ads with standard emojis to increase the attractiveness of the ad. For example, or , which emphasize the keywords of the message;
- ads with premium emoji – for this format, a pack of custom icons was created to emphasize the exclusivity and innovation of the cryptocurrency theme and the channel itself;
- Ads with the channel’s image were used as a media tool to increase brand awareness so that the audience would better remember and recognize it in the future.
For example, for the message
” Crypto for beginners” we set up a newsletters: novelty as a strategy target for an audience that is just starting to take an interest in cryptocurrencies. And also for related topics related to investments and finance. This was a new audience, and premium emojis in ads attracted their attention more strongly and increased the CTR (clickability of the ad).
We adapted the materials to the platform requirements and moderation.
It was important to take into account bgb directory that Telegram Ads allows limited use of wording related to earnings, profits and other promises of financial gain. This is how the platform protects users from possible false promises.
So, we avoided direct references to guaranteed earnings or quick profits. Instead, we used more neutral wording:
- “start investing”;
- “additional income”;
- “We teach and help beginners understand crypto,” focusing on the educational and informational aspects of cryptocurrencies.
How to choose the right messages for Telegram Ads, read also in ourTelegram Ads case for OLX.