A/B testing or split testing is the simplest and most effective way to find out which element of an email or campaign has the best response. This can really increase the number of users clicking through from your emails to your website and boost sales. Let’s figure out how to use A/B testing.
What is A/B testing
Two versions of the same letter are gambling database creat!. Of the entire subscriber base, 30% are divid! in half, and each group of 15% of addresses is sent their own version of the test letter. Statistics are record! on which letter work! better, and this version is sent to the bulk – 70%.
There are two types of A/B tests:
- Simple. The main feature is benefits of mailing campaigns minimal differences between letters. This is exactly the option with different CTA or heading. That is, the element is small.
- Complex. Here, letters have big differences. There can be completely different texts, design styles, pictures, calls to action. The goal of complex testing is to find out which of the letter options will give a greater effect.
What can be test!
Different elements are test! in email newsletters. Even the little things matter, so let’s focus on the details that are subject to A/B testing.
Subject of the letter
- Psychology tricks . Use jokes bgb directory intriguing phrases, promises of benefit, and mentions of potential clients’ pain points in the subject line. Using a split test, you will determine what works better. This is a good advantage that will distinguish you from other letters and is guarante! to give a good open rate.
- Personaliz! message. The subject of the letter can be simply address! as “You” or “you” (if you decid! so initially). In an A/B test, you can send letters with the subject “A gift certificate for a 15% discount in our store awaits you” and “[Name], a gift certificate for a 25% discount in our store awaits you.”