The reasons to use email campaigns in your marketing strategies don’t end with their versatility. Investing in a good email marketing campaign is, in fact, one of the best ways to boost your business or company. Not for nothing, in 2020 , 84 % of companies in Latin America and the Caribbean used this medium to interact with their customers, according to Statista . This strategy allows you to reach a LARGE number of users interested in your proposal. And the capital letters are not an exaggeration. Statista estimates that, by brother cell phone list 2026 , there will be 4.73 billion email users worldwide.
Of course, this, in itself, doesn’t say much:
we all receive dozens of emails a day that we never open. Of course, we’ll undoubtedly open one that piques our curiosity; after all, Mailchimp estimates the average open rate for email campaigns is 35.63% of users. Of that 35.63%, an average of 2.62% generate leads . It may not seem like much, but it’s more than enough when you consider that email marketing campaigns typically target thousands of potential customers … Not to mention that the average unsubscribe rate is more than ten times lower … And that, either way, you’ll be reminding 33.01% of your users of your existence.
It’s no surprise, therefore
That email marketing campaigns generally have an estimated ROI of 4400% . That’s 44 times each unit invested. Thus, email marketing is positioned as one of the lowest-cost advertising strategies in the digital age. Precisely for this reason, investment in it shouldn’t be skimped on. Email marketing is highly effective, but it can’t camouflage a taiwan lead poorly designed campaign .
And it’s not that not knowing how to develop an effective email marketing campaign from start to finish is a crime. In any case, it’s a shame to let such an effective resource go untapped or untapped. That’s why our client is the example to newsletters: novelty as a strategy follow : no one is dying to turn to a professional. Or a team of professionals, in his case… But we’ll get into that later.