The path to the buyer is extremely direct

The path to the buyer is extremely direct The expert noted that guerrilla marketing differs from traditional marketing in that it allows the use of cheap and unusual methods of attracting customers.

Basic principles of guerrilla marketing The path to the buyer is extremely direct

The basis of guerrilla marketing on the Internet is formed by the following – rather categorical – principles:

• Every idea must be original. An  c level contact list unconventional approach is required even in small details.and low-cost.
• The client should be communicated with personally. Communication is based on reliable psychological facts, not on the assumptions of advertisers.
• Any marketing campaign is aimed at increasing not so much sales volumes as profit from each sale.
• The focus should be on the quality of an the letter will not be assigned in the commission’s archives.  existing service or product, rather than on constantly expanding the range.
• The company’s priority should be to support and increase the loyalty of existing customers to the brand in every possible way, rather than an endless search for new customers.
• Constantly combine popular and effective marketing tools.
• Don’t openly conflict or confront your main competitors. Try to establish mutually beneficial cooperation with them.
• It is possible and necessary to actively use the Internet as a limitless resource for guerrilla marketing.
• Define your target audience as accurately as possible and analyze what they need.
• Realize that significant financial investments in advertising are successfully replaced by verified, well-thought-out, but less expensive approaches.
• Never set a goal for a person to buy  a product at the first contact. You are only establishing a trusting relationship, and this alone makes him buy the product in the foreseeable future.
• Remember to be careful when carrying out shocking and provocative actions. It is very easy to cross the line and accidentally earn yourself a negative reputation.

The most successful marketers in the world

always remember one important point. Even if you follow all the principles perfectly, but do not understand the psychology of the buyer, there will be no result. Always remember that you are not selling a product, but a benefit for the client.

Guerrilla marketing on the Internet is characterized by three main features: it is cheap, original and viral.

As we have already said, guerrilla marketing on the Internet assumes either a complete absence of investments or insignificant costs. When the seller  calling List no longer wants to use standard advertising channels as the main method of promotion, he uses cheap advertising media or original marketing tools.

Most of the approaches within the framework of guerrilla marketing on the Internet give either immediate or very quick results. Small segment companies may not have enough time and resources for full-fledged and wide advertising campaigns,  testing.