By doing simple tests, posting at different times, figure out when your audience is most active. This is better than focusing on others – each account’s audience is unique and is active at different times.
After testing, you can create a customized schedule, covering a larger number of people than with random publications.
There are many publicly available apps that can help you with this. For example, Preview can help you check engagement and see when your audience is most active.
Here’s a hint: the best day to publish is Thursday.
The audience can be found by hashtags
Hashtags are a great tool for attracting an audience. They can whatsapp data be used both in stories and in your posts. In stories, the hashtag can be made less noticeable (or, on the contrary, stretched out – it depends on your goals).
To use hashtags correctly, you need to follow current news and topics popular on social networks. More than 70% of hashtags on Instagram are branded, so don’t miss the opportunity to mention your company.
If a post with a hashtag ends up in the “Review” section, this will further increase the reach.
To navigate the hashtags, look at the number of mentions, which is immediately visible in the search bar. You can also study the holiday calendar with hashtags for 2020 and create a content plan.
In Insights, you can analyze how many people clicked on an account using a hashtag from history.
Analytics showing that 4% of accounts weren’t even subscribed but saw the post/story
You can also subscribe to hashtags – then you will be among the first to see everything new and popular according to your request.
Show in your story that you have a new post
More than 400 million users watch Instagram stories. Many people start updating their feed with stories. If you have a new post, be sure to tell about important for the week: free video conferences and a project to support businesson it in your story. You can do this in several ways:
- Share your post in a story so your followers can see the update right away and head over to your feed.
- Take a screenshot of your feed with a new post and add it to the story. We recommend adding a GIF and arrows – this will make the story look more interesting and brighter.
Give your audience the opportunity to participate in content creation
User-generated content (UGG) shows 4.5% higher engagement than other posts and stories. Communicate in the comments, ask to share country list interesting stories (don’t forget to also ask to tag your account), track hashtags and mentions. Add photos of your customers with the product to your feed, share reviews and other content that will show that real people are using your product or service.