Live communication is the key to a loyal audience. A reliable assistant in this is a live broadcast. It can be conducted both at events and simply for communication with subscribers.
You can tie your online appearance to any event that you want to highlight in your feed. For example, you can do a short broadcast during the release of a new collection or answer subscribers’ questions before an important event.
A good move would be to broadcast online at the accurate mobile phone number list event itself. To avoid missing anything, remember a few simple rules:
- Enter a hashtag. It is desirable that it contains the name of the event or company, as well as the year of the event. This is useful for your statistics and engagement. Ask participants to use the hashtag in their stories and posts from the event, add their impressions to your feed.
- Add the best moments of your live broadcast to your “Highlights” – this way you will give people the opportunity to re-watch the content even 24 hours after publication.
- Make a list of questions and a rough plan for the broadcast. During the broadcast, it is better to work quickly: question-answer, question-answer. It is best to appoint a responsible person who will help you quickly respond to comments from viewers of the broadcast.
- Sync your stream with digital displays at the event. You can start tagging and even broadcasting on the offline platform itself. You can also add user-generated content to this feed.
San Francisco State University syncs student posts with its feed
Use testing and previewing
Everyone makes mistakes, but it’s doubly unpleasant if a story or post doesn’t look the way you planned. To avoid such situations, use the preview and testing functions. See how your photos will look in the feed or stories, choose suitable 6 tips on how an smm specialist can stay productive during quarantine and appropriate effects, add several photos for variety.
Each of the selected photos can be edited separately.
Be careful with the text – it is better to reread it for errors. After all, speaking on behalf of the brand is a responsible task. Before the live broadcast, it is better to test the connection quality to avoid poor sound and blurry picture. Find a place where the lighting is the best and the Internet will not fail.
Try mutual PR and cooperation
Instagram has a very diverse audience. So finding an influencer or a good friend in your industry won’t be difficult. Come up with an activity that will help you exchange followers and diversify your content. This will be beneficial for both you and the account you want to befriend. What collaboration options can you try?
- Joint contests. Team up with an account from a related field or (even!) with your competitor. You can come up with the terms and create a prize fund together.
- Mutual likes, subscriptions, comments country list and hashtags. But it is better to agree on this via direct – writing in the comments “like for like!” is a bad idea.
- Joint broadcasts. Instagram allows you to conduct live broadcasts in a conference format. Several accounts can participate in the creation of online content at the same time. Try it!
- Reposts of stories and posts. If friendly accounts have published useful material, why not share it with your subscribers? Surely, this format will be mutual. And you will receive an organic increase in subscribers and engagement.
Use the IGTV feature
The ability to post videos up to 1 hour long on Instagram appeared in the summer of 2018. IGTV appears on your page to the left of “Highlights”. In order to inform subscribers about a new video in IGTV or just remind them that you have interesting video content, you can insert a link to the IGTV video in your story.
Fig.11. Adding IGTV to stories
To do this, you need to take a screenshot of your video, add it to the story and insert a link to the desired content in the upper right corner when publishing stories.
Use new features
Instagram pleases its users with various effects, masks and opportunities. Use them to increase engagement. Invite your audience to take a survey, vote or ask any question directly from the story.
Try applying effects (like superzoom) to your post or apply a mask. Another good idea is to develop your own mask that will be linked to your account. The more people use it, the more reach you will get.