At Launchmetrics we often talk about brand performance and how important it is to implement a proper performance measurement system to stay competitive in the market. Today, technology has made great strides – especially in the fashion industry – therefore, there are several tools that allow us to monitor our efforts and identify our areas of improvement.
From PR monitoring to influencer marketing analysis, in this article we suggest 3 tools designed exclusively for the fashion, luxury. 3 Tools to Optimize Your Brand Performance Measurement System and beauty industries, which will help you optimize your performance and make data-driven decisions.
Tools for measuring brand performance on media
A proper media monitoring system provides valuable information for your brand. A good tool that allows you to collect insights related to coverage in print, media and online web is Discover by BTC Users Number Data Launchmetrics . Through the set-up of specific keywords, the artificial intelligence platform allows you to analyze the best performing channels and regions, in terms of coverage, as well as understanding those who are the best supporters of your brand. Furthermore, within the tool it is possible to create a personalized newsletter to create coverage books to share with the team and stakeholders with a simple click.
With Media Mentions Tracking, you will be able to measure your PR efforts and monitor your brand reputation through a personalized and intuitive dashboard.
“Launchmetrics allows us to get an overview of the citations we receive online and offline. It also allows us to monitor our reputation and capitalize on all editorial opportunities.”
Sandrine Diagana
Online Reputation Manager at L’Oreal
performance measurement system
Tools for measuring your brand’s marketing activities
Another Launchmetrics tool that can facilitate the brand performance measurement system is Insights . The platform measures the value of the marketing activities promoted by a brand through the Media Impact Value™ (Launchmetrics’ proprietary algorithm that we talked about here ). In addition Belgium Phone Number List to measuring the impact of each campaign , analyzing the Voices that have contributed most to its amplification, Insights offers an industry benchmark that will help you understand your positioning within the competitive landscape.
Thanks to the platform, you can calculate the true ROI of your activities and monitor brand efficiency metrics to understand how your investments perform over time.
Influencer Marketing Measurement Tools in China
If your business is also present in China, you will need a tool that allows you to monitor the results of your activities in this region as well. Both Discover and Insights, respectively, present the possibility of monitoring mentions of your brand on the main Chinese social media and of performing benchmarking analysis or collecting strategic information also in the Asia-Pacific area.
But in addition to the tools already mentioned, Launchmetrics has another specific tool for defining an Influencer marketing strategy in China . The Chinese Key Opinion Leaders market is very developed, and meeting the right Influencer can be more difficult than you think. With Parklu by Launchmetrics , you can access the main tools and services dedicated to the growth of your brand in China.
Our APAC team will help you capture the attention of Chinese consumers through local strategy activation and maximize the exposure of your KOLs by working together to build the perfect story with tailored content.
“As early adopters of the product, we started tracking our acquired reach across multiple platforms. We were able to increase our reach and leverage insights from KOLs and posts. I also find Launchmetrics’ blogs and analytics very interesting as they are true thought leaders in this space.”
Lisa (Xiang) Li
Marketing & Communications Director, Benefit Cosmetics
The ones just presented are just some of the main tools you might need to monitor your performance and grow your brand day after day.
If you want to learn more about Lauchmetrics tools and services, you can take a look at our Brand Performance Cloud , the SaaS solution for fashion, luxury and beauty brands.
